THINK + DO + SHARE
364 great news, full of hope, found during the worst year of our time, and two months to find number 365.
Premios Latinoamérica Verde 2021 call for entries turned the spotlight on the submitted initiatives. Besides a call to action, the campaign needed to reinforce the event’s message: “You are not alone.”
Is there hope in the worst year ever? Quarantines, curfews, big and small companies going out of business, layoffs, you name it. 2020: annus horribilis. A bitter year, but nevertheless, with hundreds of initiatives and projects that managed to transform communities. Yes, there is hope. We actually found 364 reasons to believe in a more just and equal future for all. And that was just during 2020. And that is how we announced Premios Latinoamérica Verde 2021.
“Project 364 is a breath of fresh air and optimism”
“Projects like 364 are crucial to spark action”
Results: while naturally expecting fewer participants, we managed to maintain previous submission levels and even increase the number of host cities and participating countries.
In what was deemed to be a lost year, we managed to keep the number of subscriptions, adding 15.347 projects in the past 8 years.
People all over Latin America and Spain reacted to Project 364 and submitted their work.
Highlights include Spain and the USA taking part in the event for the first time.