Premios Lationoamérica Verde
THINK + DO + SHARE
It’s much more than just an award. It’s the biggest and most relevant event in Latin America and Spain when it comes to celebrating social and environmental projects.
15.207 projects from over 40 countries and 600 cities. Workshops, seminars, masterclasses, forums, and funding rounds are only a few of all the activities PLV is producing since 2013.
We began working with PLV in 2020 on rebranding and consultancy, and logistics management.
We tweaked the festival’s categories and brought scalability adding more host cities. Spain went back to high submission numbers. We came up with a plan to produce and promote the event in the midst of a pandemic which forced us to produce a 100% virtual event.
PLV’s Brand reface posed a real challenge. It needed to be revised, but the management team was strongly attached to the original symbol and logo. So we kept the structure, but we worked on the curves in the isotype. Spaces and size were revised as well. We dropped the colors and effects to reduce the use of ink and we build a strong brand identity, made to last and to live in harmony with the holding’s ecosystem of brands (Sambito).
We designed a brand manual with guidelines to standardise brand identity and use of elements such as logos, symbols, icons, color palette, fonts, and images. A grid pattern was established to work on different editorial designs as well as the styles used on Social Media.
The goal was simple: that everyone and anyone working with the PLV brand would respect its identity.
Editions. The festival’s visual identity changes every year. In 2021 we rediscovered the importance of physical contact and the way we connect with nature. This is why the colour palette was inspired by two elements: human skin and the tones of the trees across all four seasons. The circle, from the last edition, now duplicates and evolves. Both shapes must coexist, representing a pivotal year between the pandemic and the future of society.
PLV reaches out to many different audiences, so we couldn’t approach Social Media without considering this fact. From governments to regular people interested in socio-environmental issues, in the past months since working together, we have seen an increase in followers and a 450% rise in participation.
Redesigning the website was a whole different usability challenge due to the massive amount of information that was being added, year after year, without proper order. As a result, the user experience wasn’t too friendly: part of the content was irrelevant or obsolete, and accessing key data wasn’t an intuitive process. Data wrangling was the first task to be done to then recategorize and publish everything again.
The website was organised in a comprehensive way, connecting data architecture, user interface, and lines of code. We highlighted essential data -dates, categories, awards, team- considering minimum usability impact. This way users would end up navigating smoothly through a clean design, with great readability and quick interaction between sections.
More cities get involved in the event each year. 2020 marked a milestone.
Every country in Latin America took part in the 2020 edition, plus Spain and some countries from the Caribbean.
Having this kind of engagement and commitment in such a year was nothing short of a huge success. It even beat the previous year’s number.
This year we arrived in Europe. First stop: Spain, where entries really climbed.
We increased entries of projects led by women, and also mixed projects, reaching 70% combined.
Secondary Host Cities
We launched a new system of secondary venues and host cities accross the region, opening up the event to all of Latin America and Spain.
Social Media Growth
Since we began working with PLV, we have achieved considerable growth in followers, but most importantly in engagement and interaction with them.