- Event Organization
- Conceptualization
- Art Direction
- Photography
- Copywriting
- Sustainable Narrative
Gratidão is at the heart of the “Noites Maravilha” project—a free and inclusive celebration designed to bring culture closer to the Azóia community and honor the roots and traditions that define this region. Inspired by a deep sense of gratitude towards past generations who preserved this cultural and natural heritage, the event offers three nights of gatherings where people can enjoy Portuguese cinema under the stars, regional cocktails, photography exhibitions, and guided tours of the Outeiro mill, all in an atmosphere that fosters connection and values the local legacy.
Our goal is to remove barriers to cultural access for those living far from urban centers, especially the elderly, by bringing art, cinema, music, and history to those with limited access to these experiences. Gratidão is more than a word—it’s a practice aimed at giving back to the community, reinforcing a sense of belonging and collective identity.
- The Theme
The concept of “Gratidão” centers on honoring those who dedicate themselves to preserving and enriching their community. By showcasing local figures in our photography exhibition—people who quietly but profoundly impact the lives around them—we recognize and celebrate the community spirit that defines Azóia. These individuals are the guardians of traditions, culture, and values passed down through generations, and “Noites Maravilha” is our way of saying thank you. Through this event, we invite everyone to acknowledge and appreciate the community’s legacy, recognizing that their contributions are essential to building a richer, more connected future.
The process behind “Gratidão” was crafted with care and genuine community involvement. Our internal team at Felicidad Collective handled the production, immersing ourselves in every detail with dedication and heart. Beyond the final result—which we’re incredibly proud of—the experience allowed us to form authentic connections with the local people. The individuals portrayed in the project were thrilled to be part of this tribute, and for us, it was a journey that enriched everyone involved. This project stands as a reminder that when we collaborate with respect and closeness, we all come away with something valuable.
The emotional impact of honoring these local figures resonated deeply within the community. By celebrating their contributions, we created a powerful moment of knowledge exchange centered around art and tradition. The event brought people together, sparking conversations and reflections about the role of each individual in shaping and preserving the cultural heritage of the region. It became more than just an exhibit; it was a heartfelt acknowledgment that art and recognition can build stronger, more connected communities.
The exhibit was freely accessible to everyone throughout the summer of 2023, welcoming locals and visitors alike to experience it without barriers. By removing the cost of entry, we encouraged the entire community to engage with the art, fostering inclusivity and appreciation for the region’s cultural heritage. This open access allowed the installation to become a shared space of reflection, connection, and celebration, inviting all who passed by to feel part of the story.
The exhibition maintained a commitment to artistic integrity and environmental responsibility. Each black-and-white photo series included a portrait of the individual alongside a defining image that captured their essence. The photographs were printed locally in Portugal using sustainable methods, with eco-friendly inks on responsibly sourced paper.
These pieces were carefully mounted with minimal environmental impact, aligning with our goal to celebrate the community authentically. By prioritizing sustainable practices, the exhibition honored both the local environment and the people it portrayed, staying true to the values that guided its creation.
Obrigados por tanto.
Fdo. Felicidad