El País is the most widely read and internationally recognized paid newspaper in Spain. It offers coverage of the main European and international issues and also provides its readers with other products of interest, such as the organization of events that address the most relevant issues of the moment.
Launched for the first time in the summer of 2022, “Ecosistema Ahora” is the first event organized by El País whose theme focuses on the search for solutions to the climate crisis. Through an honest dialogue between different actors in international society, the three-day forum brought together scientists, corporations, triple impact companies, public institutions, activists and citizens. Its germ is giving rise to a transformative movement.
As a sustainability consultancy and design studio, our role was to achieve the highest social and environmental standards for both the conference organization and visual system, reducing the overall impact of the event –implementing a zero waste policy, reducing scope 3 emissions, bringing diversity to its agenda, etc– as well as building a branding that, with very limited resources, stands out among the many events in the city.