Branding

  • Branding
  • Art Direction
  • Creative Direction

Bianca Dager, a seasoned leader in environmental sustainability that has served as Ecuador’s Vice Minister of the Environment, spearheading initiatives for electric mobility, plastic reduction, and circular economy, came to us with a project dedicated to helping businesses transition to sustainable practices while maintaining profitability. By developing transition plans, they guide businesses in adopting environmentally responsible practices without compromising financial performance. Enhancing a company’s positive impact, increasing profitability, and building long-term success. SetentaTreinta.

As a partner in this journey, SetentaTreinta offers practical solutions that align business goals with environmental direction. Their expertise ensures that companies not only meet their sustainability objectives but also achieve greater transparency, loyalty, and success. With their support, businesses can confidently embark on a sustainability journey towards a better future that creates a positive impact on the planet while growing themselves.

  • Concept

By integrating sustainable practices, businesses can impact greatly while increasing profitability, and cultivating a proud and loyal workforce and customer base. This approach leads to enhanced transparency, long-term planning, and ultimately more success and a brighter future. Our mission is to amplify these benefits, ensuring companies thrive by securing a prosperous and sustainable future for all.

  • The name

SetentaTreinta is a tribute to the planet we inhabit, where 70% of the surface is covered by water and only 30% is land. It also symbolizes the potential for growth through respect for our environment. But it also relates to the 70/30 rule, a financial principle, encapsulates this balance by clearly dividing income into two parts: 70% for essential expenses and 30% for savings, enjoyment, and investment. This name reflects a philosophy of balanced living and responsible growth, advocating for mindful allocation of resources. By adopting this approach, businesses and individuals alike can achieve sustainable development, ensuring prosperity while honoring the planet we call home.